| Something happened to me a while back. I went to yet another marketing/business conference where speaker after speaker kept putting images on the screen about their amazingly luxe life.
It was all Maseratis and palatial homes and it was quite impressive.
I'm sure that their intent was to impress the people in the room and say, “See, I have the life that you want! You want this life too! Work with me!”
(Admittedly, I got trapped into doing this same thing a few years ago myself, following the herd, as one does in the beginning.)
The culture from one of the speakers was very much a masculine “Keeping up with the Joneses” energy, to be part of the race and to show your success to the world. I too originally got sucked into that “accumulation phase” where I had to have bigger and better of everything to feel worthy.
Don’t get me wrong, we still have very lovely things…
But I've noticed something that happens, that no one in the marketing and business growth world will tell you about. And it’s become a game changer for me and also a loving warning for you, as you grow your business. Here it is.
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